What makes m-commerce so different from e-commerce?


Technical limitations: more complex registration processes that play against a mobile optimization based on Responsive Design.
Cookies: most mobile browsers do not treat the same or do not accept cookies, this makes it impossible for us to recognize the user and affects us in the sense of not being able to establish a correct attribution model (we will not attribute to the mobile a sale that ends ending from the PC, but started in a mobile search)
Context: the computer user (and even Tablet) is at home or at work, instead the mobile user can be on the street, in your business, etc. So the way to impact and find him may require different strategies ( another negative point for the development in Responsive , for example)
Types of Payment: On PC, the options are payment by card or via PayPal (residual payment on delivery) While on the mobile options are greater and do not stop multiplying. It is the universe of mobile payments. Interestingly, the least used option is precisely the card payment for the limitations of the mobile device itself. for more info and get SEO service click here: SEO Services in Lahore
Mobile application or mobile web?
The key is in the combination: Mobile Web for the masses and Mobile Application for your loyal public. In fact, unless you're Amazon, eBay, Apple, Google ... it's very unlikely that your application has a huge downloads. Also, if you opt for a mobile app you have to do it very well, since the mobile user is one of those consumers most intolerant of failures and bad experiences.
If you need studies and figures to support it, here is this study that confirms that more than 55% of users prefer to go directly to buy the mobile web of the business before having to download their application.
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