Some SEO techniques in digital marketing

The importance of time control  For a professional deadlines and commitments are the order of the day. In your day to day you have to deal with an innumerable list of tasks both in the professional and personal field and having a good organization is something extremely essential both to be a competent person and for the no less important fact of being able to make your tasks or duties compatible with free time. In addition, you should not forget the importance for the good development of a group project the fact that each member has competencies in time management and at the same time is able to synchronize in an optimal way with the work of the rest of the team. The GTD Method The field of time management is so relevant in our current societies that there are professionals who have specialized in the study of time management . This is the case of David Allen, consultant and instructor of productivity and his method GTD (Getting Things Done), which translated would be so...

In this post I talk about how to reduce the percentage of direct traffic to your website, with something as simple but effective as tagging URLs. I also share a template to generate the tagged URLs and a namimg guide Labeling a URL consists of adding a series of parameters that allow you to collect more information about the use or origin of the link that contains this URL. If you work with measurement tools like Google Analytics, one of the most useful reports is the one that tells you the traffic origin of your website or your mobile application by metrics of acquisition, behavior and conversion. Knowing from which channel or media comes new users, those most interested in the content of your website or those who buy, you will distribute your marketing budget in a much more profitable way . With this information, you work based on data in the context of your experience and knowledge of the sector and your company, not according to opinions or intuitions. What is Direct ...

Innovation in the business model can occur in three different ways: 1.- Adding innovative activities such as progressive or regressive integration . By this I mean that we innovate through a business model as a new "content" of a system of activities. 2.- Linking the activities in a novel way . This would be to innovate the business model as a new "structure" of a system of activities. 3.- Modifying one or more parties that perform any of the activities. It would be to innovate the business model as a new "governability" of a system of activities. Content , structure and govern ability are the three design elements characteristic of a company's business model. Changing enough one or more of these three elements will have changed the business model. How can we increase in the company the probability of innovating the design of the right business model for its situation? 1.- Capturing the degree of innovation of the business model represe...

Technical limitations : more complex registration processes that play against a mobile optimization based on Responsive Design. Cookies : most mobile browsers do not treat the same or do not accept cookies, this makes it impossible for us to recognize the user and affects us in the sense of not being able to establish a correct attribution model (we will not attribute to the mobile a sale that ends ending from the PC, but started in a mobile search) Context : the computer user (and even Tablet) is at home or at work, instead the mobile user can be on the street, in your business, etc. So the way to impact and find him may require different strategies ( another negative point for the development in Responsive , for example) Types of Payment : On PC, the options are payment by card or via PayPal (residual payment on delivery) While on the mobile options are greater and do not stop multiplying. It is the universe of mobile payments. Interestingly, the least used option is precis...